In-house design falls under my role and whereas I am usually busy delivering work for clients, this week I focused on a new identity. It's a common scenario that a company lets it's own website become a tad stale. Every now and then they need to spend a bit of time sprucing up the homestead.
Our new motif is based on an origami version of the office dog. Rendered in several tones of the same hue, it's geometric lines and tidy appearance represents our company theme of taking something wildly organic - such as the combined data of an entire industry - and making something satisfying from it.